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AUTHENTIC
HIGH-IMPACT CONTENT CREATION

Through the ‘Bikepacking Big Brother’ persona, James creates authentic, educational, and inspiring content for audiences passionate about adventure, cycling, and resilience. His content blends storytelling with practical guidance, making complex journeys accessible and relatable.


 
Audience at a Glance:

  • Age: 25–45

  • Gender: 65–70% male, 30–35% female

  • Location: 50% UK, 20% US, remainder EU/Australia

  • Psychographics: Aspiring bikepackers & adventure-seekers who value practical tips, relatable storytelling, and community


Platforms & Reach:

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Followers: 13,000
 
Subscribers: 7,000
 
Followers: 3,000
 
Ways to Partner With James
 

1. Sponsored Content & Campaigns
Authentic posts, reels, or YouTube integrations showcasing your product or service in real-world adventure settings.
 

2. Brand Partnerships & Ambassadorships
Long-term collaborations with ongoing visibility across multiple platforms. Position your brand alongside James’s upcoming expeditions — from UK ultra races to his 2026 Antarctica world record attempt.
 

3. Adventure Collaborations
Product testing, reviews, and field content from expeditions. Demonstrate durability, performance, and trustworthiness under extreme conditions.
 

4. Speaking for Brand Events
James can deliver inspirational talks at your launches, staff events, or conferences, linking your brand to adventure, resilience, and community.
 

5. Social Takeovers & Guest Content
Let James “be the host” for a day. Engaging your audience with Q&As, behind-the-scenes footage, and authentic storytelling.

Ready to collaborate? 

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